New Business Development

If you own or run an agency, you must realize just how important a dedicated new business program is. Without one, most agencies run into trouble. And, when trouble hits and you don’t have a new business program already in place, it’s probably too late. Agencies are great when it comes to branding and marketing their clients' businesses, but they often struggle when it comes to marketing themselves. The “big” agencies never make this mistake. They devote tremendous resources and energy developing new business every day. Now it’s your turn to take a page out of their book. The Agency AdVantage levels the playing field for smaller firms who traditionally don't have the resources to conduct an ongoing new business program. Put The Agency AdVantage to work for you!

The Agency AdVantage works because we employ techniques that are tried and true. They are the same techniques that made our two agencies successful. Here is an outline of what we accomplish with every client.

• Conduct a SWOT Analysis to identify the strengths, weaknesses, opportunities and threats to your agency, addressing each element for maximum growth potential.
• Perform a Brand Assessment to identify a truly unique position that improves agency recognition.
• Design a meaningful & results driven “new business” program.
• Create a client profile and a comprehensive “hit list” of prospects pulling from a qualified database.
• Develop a strategic new business plan that targets your client profile.
• Employ the best lead generation methods.
• Hone your agency “pitch,” including new business presentation and agency marketing tools.

Finally, a comprehensive service that takes your new business program from A to Z. The Agency AdVantage is an affordable service from which every agency can profit. It is your turnkey solution that more than pays for itself many times over.

I realize just how difficult maintaining a consistent new business program can be for a small to medium-size shop. That’s exactly what makes The Agency AdVantage a no-brainer -- because we manage it for you.