Building Your Prospect List

Once we have determined your unique brand image, our process turns to that of building the best prospect list, one that has the best chance of finding interest and synergy with what your agency has to offer. Let’s face it, a new business program can only work if it is aimed at the right prospects. We will guide you every step of the way in building this list of prospects.

Lead generation can originate from many different places. The Agency AdVantage has a number of protocols that have worked for us and our clients, which we will match to your requirements. Often we recommend subscribing to a company that supplies a national directory and comprehensive database of clients. The information available through this valuable resource can be broken down by industry segments, size of company, budget size, location, and much, much more. Each prospect comes with a full list of decision makers at all levels and their contact information – including email addresses. While this service is of great value, it is only one way to generate valuable leads and to build a prospect list. We work with you to explore all the effective ways to compile a targeted list that has synergies to your agency's strengths. Our methods and experience in building pertinent prospect lists for you is just one more reason why The Agency AdVantage is your best advantage to grow your agency!

Part of the implementation process is the maintenance of your prospect list. During our tenure, we will build your list, maintain the database and keep it as fresh as humanly possible. Another administrative chore you simply don’t have to worry about anymore.