I’ve been in the ad business a long time, and it always amazes me that essentially what we do for clients is exactly what we don’t do for ourselves. We are great at branding and marketing our clients’ products and services, yet we become the shoemaker’s children who have no shoes when it comes to our own agencies. In fact, a recent survey taken of small to mid-size agencies from across the country revealed that less than 5% of them have a dedicated new business program in place.