December 17, 2011
Posted by Herb Leifer
Here we are again! Another year has gone by. Has 2011 exceeded your expectations, or has it been another year characterized by taking two steps forward, one step back. So many years go by, and so many small to mid-sized agencies continue on the same path. No formal new business plan in place and very little to show in the way of sustained agency growth. It’s up to you to change things for the better. The time is now to look into establishing a bonifide program that will help your agency grow. The Agency AdVanatge is such a program.
So what’s holding you back? Sure, there are other alternatives, other services that can help you grow; consultants that promise the world. You can even do it internally, as long as you can dedicate the resources necessary to maintain a consistent program. I still think that, dollar for dollar, The Agency AdVantage is your best choice.
As a veteran of the advertising industry and former principal and chief creative officer of Harrison Leifer DiMarco, one of the largest advertising and public relations agencies on Long Island, NY, I have seen first hand the challenges and pitfalls agencies encounter when trying to grow their businesses. Agencies are great when it comes to marketing their clients’ businesses. But for some odd reason, I have found they struggle when it comes time to marketing themselves. The ‘big’ agencies never make this mistake. They know that new business is the lifeblood of their agency, and they devote tremendous resources and energy developing new business every day.
In a nutshell, The Agency AdVantage helps agencies determine their true brand, set into motion a consistent and ongoing new business program, generate valuable leads based on set criteria, and then see that the entire program is implemented and administered. What sets The Agency AdVantage apart from other agency new business services is the fact that this is a comprehensive approach that includes the implementation of the program. Each program is custom designed for the specific client, then managed on an ongoing basis. It is a turnkey solution that over time is a proven, tried and true way to help agencies generate more visibility for their business, resulting in more inquiries, more face time, more new client meetings, and more business.
The Agency AdVantage really helps level the playing field for small to mid-sized agencies because it affords them a way to engage a proactive, ongoing new business program, run by a former agency owner at a nominal cost. It’s like having your own new business team working for you, only better! If from our efforts you land one new client next year, you’ve more than paid for our services.
It’s up to you. You have nothing to lose. To set up a no-obligation meeting to discuss putting the Agency Advantage to work to your advantage, contact me today.
Happy New Year,
Herb Leifer, President
Posted: Dec 17, 2011 By: herb