AdVantage Point

December 17, 2011
Posted by Herb Leifer

I’ve been in the ad business a long time, and it always amazes me that essentially what we do for clients is exactly what we don’t do for ourselves. We are great at branding and marketing our clients’ products and services, yet we become the shoemaker’s children who have no shoes when it comes to our own agencies. In fact, a recent survey taken of small to mid-size agencies from across the country revealed that less than 5% of them have a dedicated new business program in place.

You know the saying "A lawyer who represents himself has a fool for a client"? Well, agencies that try to brand or rebrand themselves very often fall into that same category. In my own experience as a former owner of an ad agency, it wasn’t until we brought in a branding expert from the outside that we hit open our real unique selling proposition.

Welcome to The Agency AdVantage!

I am excited to announce the formal launch for our new service offering called The Agency AdVantage. This proprietary service is designed to help small to mid-sized marketing,
advertising and PR agencies grow their businesses.